eBay is an online marketplace where millions of items are being bought and sold every day by more than 157,000,000 active users. We were asked by the User Experience Design team at eBay to design a new mobile experience. Our challenge is, in two weeks, to explore opportunities for eBay to re-engage their user base back into their ecosystem through their shopping goal experience.
We began by exploring problem areas of all four segments, from there we contracted to design just for the reveler market segmentation. From there, we explored many design opportunities for the reveler and selected one opportunity space. Finally, we delved into what the interactions would look like.
eBay provided us the opportunity to explore four market segmentations–the Reveler, the Seeker, Mission Driven, and Winner. We interviewed and researched these segmentations and sketched out early concepts.
Why did we choose the Reveler as the user base we wanted to explore? Revelers love to explore and understand products holistically. We interviewed several revelers that wanted a personal connection to the product for them to purchase the product.
Revelers love to read and understand the context of the product before making a purchase. Therefore, we thought storytelling would be the powerful connection between the user and the product. Stories transport people, why not leverage that?
It starts with the first thing a user sees when they open the app. Revelers aren't sure exactly what brand of the product they want to buy because they aren't concerned as much with brand loyalty as they are with the look and feel of the product. This page allows them to seek products that they may have previously explored or may be interested in through related items. This page will have larger pictures with stories and quotes from other users.
We redesigned the UI of the search functionality to appeal to revelers by having the images span the height of each card. This provides for a cleaner look but also allows more detail of the product. The storybook icon will take the user to the story.
This page provides users the opportunity to view and share stories about the product. These stories are tailored to the look and feel of the product within the storytellers context. The user can like the product by tapping on the heart.
If the reveler has purchased the same product, they can share their story and engage other revelers into the community.
The user can easily enter text and submit their story for others to see!
This was such a fun project, I interviewed revelers and other segmentations, sketched few preliminary concepts, and designed the wireframes using Sketch and Photoshop.
Special thanks to Evan Tank and Adhithya Ramakumar. Evan made the callouts and document design. Adhithya made the beautiful process visualization. I did the Mobile IOS UI and UX flow. We collaborated on the documentation and all of the research. This was an excellent team to collaborate with.