This design was created for an educational tutoring service, Hire Learning. The client had a clear idea of the elements that they wanted for the design which allowed for various design opportunities. The requirements were to include the name, a mountain with an A+ on the apex, and their tag line. I provided many variations before settling on the final design. I generally start with sketching several different ideas for the logo, and get an idea of the colors and styles that fit would be appropriate for educational tutoring services, from there, I iterate on the designs and work with the client with their user group in mind.