Sometimes, as a designer, I think I'm just too quirky. I start sketching ideas and concepts, and then HAVE to start creating them on Illustrator. The colors bring my concept to life. My client is starting a catering and nutrition consulting company targeted towards events for children. This task was right up my alley. I love designs that empower yet are playful. Using sharp colors, diy flair, simple type treatment, and playful graphics that I created really tied this concept together.